How long does the 20-part SXO curriculum take to complete?

On average 30–40 hours of structured study spread across 4 weeks. Each part is self-paced and includes hands-on labs that can be applied directly to a live website.

Is there a certification at the end?

Yes — students who complete all 20 parts and pass the capstone audit receive the BrandLift SXO Practitioner credential, verifiable through a public LinkedIn-issuable badge.

What topics does the curriculum cover?

AI crawler architecture, knowledge graphs and entity disambiguation, JSON-LD authoring (Organization, FAQPage, Product, HowTo), platform-native content for TikTok/Reddit/YouTube, retrieval-augmented generation, Share-of-Model measurement and an end-to-end audit capstone.

Who teaches the SXO curriculum?

It is authored by the BrandLift research team and reviewed quarterly against the latest behaviour of ChatGPT, Perplexity, Gemini, Bing Copilot and Google AI Overviews.

Do I need a coding background to take the course?

No. Each part includes a no-code track using the BrandLift platform, plus an optional code track for engineers who want to author schema and integrations by hand.

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SXO-AI by BrandLift · Course

20-Part SXO Expert Curriculum

Self-paced 20-part course covering AI-crawler architecture, knowledge-graph entity binding, JSON-LD schema, platform-native content, technical SXO, AI citation engineering and Share-of-Model measurement. Earn the BrandLift SXO Practitioner certificate.

20-Part SXO Expert Curriculum

Curriculum Outline

Week 1 · Foundations of Search Everywhere Optimization

Week 2 · AI Crawlers, Generative Search & Retrieval

Week 3 · Entity Authority, Trust Vectors & Schema Authoring

Week 4 · Implementation, Measurement & Share of Model